Working with Reflections

At first I wanted to reflect a part of the Chicago city skyline onto the edge of the logo and zoom out revealing the entire logo, sorta like the way the Warner Brother's logo animation where they show the WB water tower reflected on the ege of the emblem before zooming out to reveal the logo.

But then the emotion changed. And I felt like I should give a "re-birth" to the logo. The "F" logo on the Fusion Website and all the animation's I have done in past incorporated the same sorta 2-D look with some 3-D elements, and now it's full blown 3-D with a sleek, elegant style giving the brand an updated look.

So I decided to reflect the standard "F" Fusion logo in the New logo and then zoom out revealing the new logo, like showing the Fusion brand "breaking out" of it's boundaries as an Internet Radio Station.

Here are some results: